GET TO KNOW US
Sice 2018, in Alex Menorca we have built a design brand with a firm focus on ethics and inclusion. Founded by Álex Cortés, who began his university studies that same year and presented his first fashion shows, our vision is based on social responsibility and a commitment with the well-being of the collective. We defend inclusion in the fashion world of and integrate people who are at risk of social exclusion into all our collections, creating a space where every story can be heard. Our brand collaborates with various non-profit associations and institutions, providing opportunities to people in vulnerable situations.
Through these collaborations, we offer training and promote active participation in the creative process of our collections and campaigns, allowing participants can contribute with their unique vision and be part of a collective project that celebrates the diversity in all its forms.
In October 2022, our collection Esencia received an honorable mention at the Young Designers Competition at Castilla y León Fashion Week, it is a recognition to our efforts for create ethical and socially responsible fashion. In 2024, the European Union certified us like a sustainable brand, highlighting our ethical, social, and sustainable efforts in the development of our collections.
VALUES
At ALEX MENORCA, we believe that fashion has the power to change the world. Our values are deeply rooted in ethics, sustainability, and social commitment. Below, we share the pillars that guide our brand:
Respect for the Environment
We are committed to reducing textile waste and reusing materials from previous collections or parts of unused garments. We strive to create environmentally responsible products, always seeking sustainability in every step of our process.
Visibility of Minorities
Through our collections, we seek to send a clear message to society: The inclusion is essential. We work to give visibility to all people who, for their condition or circumstance, are at risk of social exclusión, contributing to creating a more just society. In Spain, more than 4 million people have these barriers, and we are committed with their integration.
Breaking Social Patterns
We believe in leaving prejudices behind and challenging established norms. We use our brand as a platform to promote social change in an altruistic and selfless way, using fashion as a tool for the transformation of society.
Happiness
Through our actions and collections, we seek to transmit a message of hope, optimism, and happiness. We want that our creations stand out for their aesthetics, and inspire a positive vision of the future, reflecting a commitment to collective well-being.
Integrity
Integrity is the foundation of everything we do. At ALEX MENORCA, each collection is developed with an honest and transparent approach. Through our marketing and communications actions, we want to transmit, the entire creative process in a friendly and responsible manner, so that our clients trust our vision.
Empathy
We always put ourselves in the place of those who have been discriminated or displaced for any reason. We strive to make a real impact on their lives offering them opportunities to participate in the creative and professional process within the fashion industry.
These values reflect the essence of ALEX MENORCA and are the engine that drives each of our collections. We believe in fashion as a means of expression, the social change, and the authentic connection. Our mission is create a more inclusive, fair, and sustainable world, where every garment tells a meaningful story.